Shawn Horning is the co-founder and President of Lendefied, a company established with a singular goal: to help business owners focus on running their businesses rather than getting bogged down in the operational details. After six years in the business finance space, Shawn successfully assisted over 600 businesses in growing and thriving by providing them with access to capital. His passion for business also led him to try his hand at retail, where he founded a company selling mobility scooters to the elderly and disabled. The business was not able to scale at the pace he needed it to and so the LLC closed. Like many business owners Shawn found successful results in some areas but not all.

Reflecting on the closure, Shawn realized that with better marketing strategies and stronger business credit to finance the growth, he might not have needed to close.

This insight came at a perfect time, aligning with Devin’s idea of a business lending marketplace with only fractional CFOs. Shawn and Devin quickly developed the concept to be more, and Lendefied was born—a company where money, marketing, and financial management work side by side, in lockstep.

In Shawn’s words, “I only wish a company like this was available for me when I owned my small retail business. I am blessed to be able to be that wish for business owners across the country.”