Lendefied Inc. BBB Business Review

Devin Gambino

Founder and CEO

Devin Gambino is the founder and CEO of Lendefied, a pioneering company whose two-arm business model is revolutionizing the intersection of Customer service, financial technology and SaaS. Devin’s journey began at Friedman Roth Realty on Park Avenue in NYC, where he witnessed firsthand the diverse needs of small business owners. He saw that these entrepreneurs required comprehensive support in financing, ensuring they secured the best purchase price on inventory, and choosing the most suitable types of financing. He also observed that the owners of commercial real estate buildings, which cost multi-millions of dollars, always had a team of C-Suite professionals—a CFO, a CSO, etc. In contrast, small to midsize business owners had to wear many hats, acting as their own CFOs and CMOs while also being the chef or restaurant manager. The only people who won in this scenario were those with enough wealth to hire experts in areas where they lacked expertise. These CFOs advised them to buy real estate, do 1031 exchanges to save on capital gains taxes, use section 179 to get all the depreciation in the first year of an asset purchase, and more.

 This disparity sparked the idea for Lendefied, like many business ventures though Devin needed more experience, before starting his own company.To really understand the world of business banking and the accounting side of being a small business owner.

Determined to fill this gap, Devin transitioned from commercial real estate to the banking sector. Over a decade, he successfully funded over 1,000 individual businesses, injecting more than $100,000,000 into the US economy. He accomplished this by providing business lending programs that were not tied to real estate, offering business owners the cash needed for hiring, inventory purchases, and more.

Despite these successes, Devin identified a critical flaw in the corporate lending environment: a profit-first mentality that often neglected the ongoing needs of clients. Creating a very transactional experience. One of the largest business lending marketplace institutions where he was working, Discouraged agents from maintaining long-term relationships with clients, focusing instead on acquiring new business. This approach left many business owners without the continuous support they needed to thrive.

Determined to create a solution, Devin founded Lendefied. His vision was to build a business that not only funded small businesses but also provided sustained support long after the loan closed. Lendefied became a business lending marketplace that pairs funding with fractional executive services (CFO’s, CEO’s, CMO’s), offering three months of complimentary executive support with every funded loan.

In Devin’s words, “I saw a need for a company that would stay with business owners long after the business was funded, providing the continuous support they deserve. Lendefied’s employee owned business model means whoever you talk to is going to treat you like a business should treat a customer, because Lendefied is their business too.”

Through Lendefied, Devin Gambino is dedicated to helping business owners succeed, providing them with the comprehensive resources and guidance needed to navigate the complexities of running a business. His innovative approach ensures that people come before profits, fostering long-term growth and success for entrepreneurs across the country.

When Devin’s not at the office he enjoys coaching his son Angelo’s ice hockey team and spending time teaching his 3 year old daughter Gianna to figure skate.